A social media snapshot reveals the power and reach of mobile

What the heck is that?

The illustration below is a NodeXL tool map graph created via the Social Media Lab at the University of Nebraska Omaha. It illustrates the various flight paths of Tweets that made mention of the MobileMe&You conference hosted by the University of Nebraska-Lincoln’s College of Journalism and Mass Communications last week. The conference was dedicated to discussing the power of mobile media and its potential to improve our daily lives.

To have more fun, click on the image below. It will take you to the interactive Tweet map designed by friend and UNO School of Communication professor Jeremy Harris Lipschultz.

The #MobileMeUNL Twitter NodeXL SNA Map. Courtesy: Social Media Research Foundation

The #MobileMeUNL Twitter NodeXL SNA Map. Courtesy: Social Media Research Foundation

What does it do? The map graph represents the network of 281 Twitter users whose tweets contained “#MobileMeUNL”, who were replied to, or mentioned, in those tweets. The Tweet data was collected from Twitter on Wednesday, 04 November, 2015.at 21:11.

What’s fascinating about the map graphic is that it nicely illustrates the interconnected way people and organizations communicate, aggregate, filter and disseminate  information when they use social tools. Many of the Twitter messages include other social media links that were created, shared, re-tweeted and shared again as comments, quotes, research and reaction from the MobileMe&You conference. All this information rippled from Lincoln, Nebraska and spread globally across the web.

Those who sent out #MobileMeUNL Tweets included students, faculty, session participants and audience members at the conference, as well as legacy and digital news media. Univision, NBC, The Washington Post, CNN, CNNMoney, Spotify, and the BBC were all found to be Tweeting or re-Tweeting about the conference. Many of the Tweets also linked to url’s that featured live webcasts from the conference, Periscope broadcasts, Storify links, Medium updates, and other related topical reports and materials.

Here’s a more visual representation of the graphic Twitter map from the conference.

TwitterMap2MobileMeYouConfabYou’ll notice larger island groups that surround top message influencers who Tweeted about the conference. Not all of them had the most followers, some simply had interesting and relevant Tweets that were picked up by others, especially news organizations, and re-tweeted again.

Noted Lipschultz: “The NodeXL tool creates the clusters or groups based upon relative position in the overall social network. Conference leaders, for example, were near the center of the largest grouped conversation.”
It’s one thing to Tweet a message. It’s something else to see how those Tweets spread within seconds on the maturing wings of social media and it’s all propelled through an increasingly mobile world. Pretty amazing.

About Bernard McCoy

My views are my own and not a reflection of my employer. I'm a professor of Journalism at the University of Nebraska-Lincoln. I've also been a working journalist for the past 29 years. I have covered news stories in war zones, reported on human and natural disasters, presidential conventions, a presidential inauguration and the September 11th, 2001 attack on the World Trade Center in New York City. My career experiences include work as an award-winning documentary producer, television news reporter, photographer, producer, and anchor. I worked at WIBW-TV, Topeka, KS., KCTV, Kansas City, MO, WKBD-TV, Detroit, MI., WILX-TV, Lansing, MI. and WBNS-TV, Columbus, OH. I have also worked as a contributing reporter for The Columbus Dispatch, Associated Press, CBS, CNN, the Ohio News Network and lecture at the Kosovo Institute of Journalism and Communications. I have a bachelor’s degree in journalism from the University of Kansas and a master’s degree in telecommunications management from Michigan State University.
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